Hey, I'm Miloš

(Pronounced: Mee-loh-sh)

Born and raised in Serbia, now thriving under the Dubai skyline.

Also known as the creative copywriter you've been searching for. When I’m not crafting compelling content, you’ll probably find me sipping a matcha latte, travelling, playing tennis, or trying to convince my cat that I’m the boss. Spoiler: she is.

My work speaks for itself - just ask the good people at ITP Publishing, the Burj Khalifa, World Expo 2020, Abu Dhabi Islamic Bank, and Dubai Opera, to name a few. From content strategy to editorial, PR, and scriptwriting, I've got you covered.

Drop me a line—whether it's for work, a chat about writing, or travel tips.

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Mastering Long-Form Content That Converts

That’s right—I write content that works. In fact, I've produced thousands of in-depth pieces during my tenures with ITP Publishing, Emaar, and Bayut.com.

Whether it's killer articles, SEO-ready blog posts, sharp website copy, or editorial pieces that pop, I’ve got the skills to tell your brand’s story and turn readers into loyal customers.

But don’t just take my word for it—industry leaders like ITP Publishing and global companies like Knight Frank have trusted me with their content.

From journalism to SEO, this is my jam. Let's chat and make it happen.

NEOS Advisory •

Aligning ESG Goals with Sustainable Business Practice

Environmental, Social, and Governance (ESG) principles have grown exponentially in importance over the past few years. In the Middle East and North Africa (MENA) region, where NEOS is based, the focus on ESG alignment has been steadily increasing, particularly in the context of sustainable business practices. ESG refers to a set of standards that measure the sustainability and societal impact of a company. It encapsulates everything from energy efficiency, waste management, and community engage
Abu Dhabi Islamic Bank Magazine DAHABIYA - ITP Customer Publishing •

The Rising Power of Green Investments

In 2015, the United Nations Environment Program (UNEP) compiled a report on Global Trends in Renewable Technology and marked a near 17% rise in global investment in green technology during 2014 alone. In total, these assets have reached a sum of astonishing $250 billion and are expected to reach an even higher peak in the upcoming years.The investments in solar power accounted for an outstanding $150 billion of the total sum, whilst investments in wind power accumulated a remarkable $99.5 billion....
NEOS Advisory •

The Role of LCA in Circular Economy: Promising Pathways for Sustainability

Life Cycle Assessment (LCA), an essential tool in environmental decision-making, is a systematic approach for assessing environmental aspects and potential impacts throughout a product's lifespan, from raw material extraction, production, and use to end-of-life disposal. On the other hand, a circular economy is an economic system aimed at eliminating waste and promoting the continual use of resources. It applies a 'renew, reuse, and recycle' principle to create closed-loop systems that minimize
Khaleej Times •

Emaar breaks ground on Arabian Ranches III

Emaar Development on Tuesday marked the ground-breaking ceremony on Arabian Ranches III - the newest phase of the premium gated villa community, which recorded a sell-out response from investors and homebuyers with its first two neighbourhoods Sun and Joy. Arabian Ranches III is an extension of Dubai's well-established Arabian Ranches destination, and is set to increase the well-being of its residents with a lazy river, sports courts, kids splash pads, a clubhouse, a central park and a retail a
MENA Herald •

Emaar and DTCM launch ‘Downtown Light Park’ – a celebration of light and art at Burj Plaza

Emaar and DTCM have announced ‘Downtown Light Park’ featuring a dynamic light installation in Downtown Dubai set alongside a unique LED-lights maze that will delight the whole family. Downtown Light Park brings exploration, inspiration and illuminating entertainment to the heart of the city. It is accompanied by live performances that engage audiences through interaction with the light pieces. Located at Burj Plaza, Downtown Light Park has direct views of The Dubai Fountain and the sparkling...
ART EMAAR •

'Love Me' by Richard Hudson for Art Emaar

Richard Hudson is a prolific British artist based in Madrid. He is the creator of iconic polished steel and bronze sculptures inspired by nature and fluid, sumptuous human forms. Hudson’s works have been exhibited in Europe, UK, USA, Asia and South America, while private art collectors like Sir Elton John, Michael Douglas & Catherine Zeta-Jones and Claudia Schiffer have all sought his sculptures. ‘Love Me’ marks Hudson’s first commissioned public artwork in the region.
Abu Dhabi Islamic Bank Magazine DAHABIYA - ITP Publishing •

Souq Al Qattara: Al Ain's Extraordinary Portal Into a Simpler Time

Souq Al Qattara is one of those rare occasions where, during the UAE’s Cultural Season, the opportunity for family members to familiarise themselves with the traditional Arab world meets good old fashioned entertainment. This picturesque Souq in the heart of Al Ain is currently home to an eight months long initiative under the patronage of His Highness Sheikh Sultan bin Tahnoon Al Nahyan, to promote traditional Arabian cultural and handcrafted products, as well as performers and artisans themselves.
alarabiya.net •

Report unveils Dubai and Abu Dhabi property market performance in H1 2017

The number 1 property portal in the UAE, Bayut.com, has confirmed exclusively to Al Arabiya English that the UAE estate market has witnessed a balancing act in the first half of 2017; despite both sale and rental prices in Dubai and Abu Dhabi having experienced a small dip, the market still represents a rich ground for investors looking for strong returns. The CEO of Bayut.com, Haider Ali Khan, stated that: “We at Bayut have always been data focused and our aim is to be at the forefront of asse